Reviews & Testimonials
“…The results we're getting are a direct reflection of who we're being. Change who you're being to align with what you're trying to achieve and — bang — exponential shift”
Wow. Sal! What can I say? Sal gave me access to something I always knew I needed but struggled to find. There comes a point in life or in business where you recognise that there is another dimension to the problem you're trying to solve. In business, the pursuit of better systems and clearer marketing will only get you so far.
Eventually, you realise that the thing causing you friction is the grey stuff between your ears. That was me. I’d hear people saying, “Do this to fix that,” and logically I knew it was good advice — but I just couldn’t make it work. Sal helped me become aware of the principle that if we're not being the person who can accomplish the goal, we will never accomplish the goal. It’s not magic; it’s psychology.
The results we're getting are a direct reflection of who we're being. Change who you're being to align with what you're trying to achieve and — bang — exponential shift.
That's what Sal does. When you've done all the strategy, all the marketing, he fills in the missing piece. He expertly helps reveal the ways you’ve been operating that no longer fit with the “you” you must become, and systematically reshapes them into helpful vehicles that springboard you toward your goal.
As he would say: “Ask who, not what.”
Brad, SenseMaker and Founder
“…helped me to focus on what truly matters from a business perspective and to identify and address the areas that were holding me back”
Sal truly takes a holistic approach to coaching, understanding that success isn't solely about good business strategy and execution — ongoing success also requires a strong connection between purpose, mind and body.
Sal helped me to focus on what truly matters from a business perspective and to identify and address the areas that were holding me back —not just in terms of market forces or skills, but often the underlying mindset or behaviours which I didn’t always see were there.
If you're looking for a strategic partner who cares about growing your business, improving your well-being and goes beyond conventional business coaching, I would highly recommend Sal”
Steve, CEO & Entrepreneur
“…He has also helped me improve my ability to learn through self reflection, gain a much better understanding of my strategic thinking process needs, become more agile and confident in conflict situations, and dedicate more focus to the things that have the biggest business impact.”
As a senior director in a rapidly growing marketing agency, I found myself needing some help to develop the leadership skills and resilience required to do what was becoming an increasingly challenging job for me. After reviewing several local business coaches in Brighton, I came across Sal's website and was immediately struck by how much his content resonated with the challenges I had been facing.
Since starting my work with Sal over a year ago, I've been on a journey of huge personal and professional growth which has had an immensely positive impact on my life.
Sal has really helped me gain a better understanding of how my brain and thought patterns work, and how I can harness my natural abilities to achieve the best outcomes possible - whilst effectively managing the stress and anxiety that I had previously found hard to control. He has also helped me improve my ability to learn through self reflection, gain a much better understanding of my strategic thinking process needs, become more agile and confident in conflict situations, and dedicate more focus to the things that have the biggest business impact.
If you are looking for a compassionate yet challenging coach who can prompt you to become a better leader at work - and happier, healthier and more confident person in general - then I can highly recommend Sal.”
Tom, Co-Founder & Director of Operations
“…He challenged when needed and pushed on those "blocking" thought processes that continuously circle around all our heads”.
I started working with Sal in 2024, who was described to me by a friend as a Founder Coach.
I was skeptical about coaching previously, but within minutes of talking to Sal over an initial video call, I knew that I had reached a point in my life where Founder / Business coaching was something that would add huge value to my life, not just business.
Sal, was brilliant, he helped me to take the time to re-evaluate my priorities, my goals and my strengths. We all think we take time to do this, but the reality is until you are accountable to someone & pay them, you don't give it the time it deserves. Well I hadn't anyway.
Our conversations were not forced and they flowed where ever they needed to go. Sal did a great job of playing back and guiding me through this process & not getting bogged down. He challenged when needed and pushed on those "blocking" thought processes that continuously circle around all our heads.
I loved being challenged about some of my business views of how you achieve. It is hilarious when you take a step back and think “why do i think this way”? While, I initially struggled with the self-indulgence of this process and talking about myself, I quickly realised how necessary it was for me to have this time and space to think and for me to move on to the next chapter of my work AND personal life.
To summarise, Sal has helped give me some clarity on where I am trying to go and has encouraged my natural growth mindset to flourish. I couldn't recommend him highly enough & a number of my friends (who I've introduced) are also working with him and feel the same.
Sam. Founder, CEO, Chairman, Investor
“…you can't work on just the mind or the body, you need to work on them both together. We matched up perfectly on that”
“I had a great 6 month stint working with Sal! I'm a strong believer that you can't work on just the mind or the body, you need to work on them both together. We matched up perfectly on that.
Sal helped me understand my bad habits and the things holding me back, especially professionally, using his expert knowledge of biology, psychotherapy, and human behaviour. Leaving his last session felt like leaving the hospital with our child. I came to the realisation that no one is going to handhold you through this next chapter, and at some point you have to take responsibility for improving yourself.
Things are going great, and I've no doubt I'll call upon his services again when I start to falter.”
Martin. Interactive Digital Prototype Creation
“Sal is a powerful and positive presence with an infectious enthusiasm for life”
“Working with Sal has had a profound and transformative effect on many areas of my life, both personally and professionally. His coaching practice initially captured my attention because of his holistic approach that combines mind and body work, something that I'm drawn to and I was keen to find out more. Sal is a powerful and positive presence with an infectious enthusiasm for life. He is calm and focussed with an ability to get deep to the heart of a situation with razor sharp precision.
The process for me felt very intense at times, but Sal is full of good humour and fun and I left our sessions feeling energised and empowered. For me, the most significant change to my life has been rediscovering who I really am and having the strength to follow my intuition. The change in me has also prompted positive change in some of the people around me and that has been awe inspiring to witness. I am of the firm belief that there is no better investment than in something that allows you to live a better life. I will definitely work with Sal again as I continue to learn and grow.”
Alex. Founder, Fitness Professional
“I have learnt some useful techniques to adopt in my new role together with a lot of new self-awareness which has brought about some very useful insights”
“Sal helped me when I was making a significant transition in my career leaving behind a long-established position and stepping into a new senior role; and I was feeling the nerves and more than a little self-doubt!
With his help, I have learnt some useful techniques to adopt in my new role together with a lot of new self-awareness which has brought about some very useful insights. I have no doubt these will help me move forward further in my career.”
I am so glad to have worked with Sal, as during this period he helped me to manage what was actually rather a difficult time with grace and confidence; he always gave me plenty to think about and reflect upon and I look forward to speaking with him again soon!
Francine, Business Manager
“…practical tools and tips to help improve my behaviours, communication and mindset”
“I reached out to Sal in March 2021 as I recognised I wanted to adopt a consistent approach to how I looked after my wellbeing. I was notorious for taking on too much in both work and life, burning out, resetting, feeling better but then repeating the cycle. I was often putting myself at the bottom of the pile on my ‘to do’ list.
My time with Sal was invaluable. Our sessions gave me the opportunity to bring real life challenges, deep dive into my engrained behaviours and discuss different ways of approaching them.
As a result, not only did I leave with practical tools and tips to help improve my behaviours, communication and mindset, but I also left with a refreshed perspective on what my priorities really are.”
Emma, Marketing Manager
“… I approach them very differently. I avoid burn out, make better decisions and maintain real work-life balance.”
I first engaged Sal to help me navigate the next stage of my career. Launch a new business or take the ‘safe’, employment route… I couldn’t decide.
2 years later we are still working together. The challenges keep coming, but I approach them very differently. I avoid burn out, make better decisions and maintain real work-life balance.
Tim, Founder Events Business
“Sal is the embodiment of the word empathy”
“To me Sal is the embodiment of the word empathy, which he uses to great effect in his coaching work which I've been supported by in the past year. His intuition is beyond that of anyone I've met before and when combined with his understanding of how our bodies work, his ability to release emotions and begin a healing process is second to none. Sal creates an incredibly safe feeling space in which to share, which means time flies and much is achieved every session. I've also benefitted from his practical attitude, so I've often left with an action plan that I can easily incorporate into my life. I've already recommended Sal on and will continue to do so".
Kate. Marketing Director