Frequently Asked Questions
Section 1. Understanding the Work
-
A framework for founders and CEOs ready to lead from a deeper place. Most leadership work focuses on what you do. Founding Self starts with who you're being when you do it. Change how you show up, and the way you lead changes with it.
-
BEING sits at the base — Been, Being, Becoming.
Above it, four foundations: WHERE (your vision), WHY (your purpose), WITH (what's actually yours to bring), WHAT (the action you take).
Get clear on who you are BEING, and everything above it gets clearer too.
Section 2. How This Is Different
-
Executive coaching improves what you do — execution, strategy, communication. Founding Self works at the level beneath that: what's actually driving your behaviour. It doesn't replace strategic thinking. It's what makes strategic thinking work.
-
Therapy looks back, to understand the past and ease suffering now. Founding Self looks beneath and forward. At how you lead, today and next. My training in psychotherapy shapes the depth of this work. But it isn't therapy — it's coaching that goes as deep as it needs to, and no deeper.
-
Most coaching works on behaviour. If that's what you've tried, you'll know its limits — clarity, new skills, and then the same patterns return. This work goes underneath those patterns, not on top of them. Many founders say it's the first time they’ve really got to the core of the issue.
Section 3. Is This Right For Me
-
Regular one-to-one sessions, typically once or twice a month. Any coaching engagement is proceeded by a comprehensive Vision and Strategy session. Having a clear vision objectives creates the guidance for the work. Using the Founding Self framework, we build the strategy and pathway to growth.
We work with what's live for you; decisions, patterns, what's becoming visible and how to integrate the changes.
Over time, understanding turns into real change you carry into daily life and leadership.
-
Typically we work for 12 months. Real shifts often show up sooner, often in the first few sessions but integrating the insights into tangible, sustainable change requires a longer time horizon.
-
Both. In person in Brighton and the South East, by Zoom everywhere else.
Section 5. Results
-
Real results, from real founders — that tells the story better than I can. See client results →
Section 4. How It Works
-
Founders, CEOs, and senior leaders who've already built something real — and know the next move isn't only another strategy. It's a shift in how they lead from the inside. If you're after tactics and accountability, they come after. The powerful work is internal.
-
Self-awareness helps you see the pattern. It doesn't give you access to what's driving it — you can't fully see yourself from inside yourself. No-one can. Having a the unconscious made conscious is key to transformation.
-
You feel stuck and don’t quite know how to solve the problem. The same pattern(s) keeps returning. Success hasn't brought the freedom you expected. It’s common to believe you can solve it all alone, but unhelpful. Being in a state of ‘not knowing’ and discomfort are signals you're ready.
Still have a question? Get in touch.